by DaviddesJ
Robrob wrote:
Converting the audience from consumers to investors creates a (deserved) feeling of entitlement and impatience.
I don't think it's got much to do with consumers vs. investors, at least in this case. If you ordered a product directly from a manufacturer a year in advance, you expect to get your copy before it shows up in stores. Regardless of whether you're a consumer or an investor.